A new automated staff information system was recently purchased by a major corporation and needs to be implemented in six regional offices. Unfortunately, the staff is located throughout all the different offices and cannot meet at the same time or in the same location. As an instructional designer for the corporation, you have been charged with implementing a training workshop for these offices. As part of the training, you were advised how imperative it is that the staff members share information, in the form of screen captures and documents, and participate in ongoing collaboration.
Blog "Blogs can be open to the publci or restricted to group of readers determined by the blogger." (Simonson, Smaldino, Albright, & zvacek, 2012, p.129. A blog is considered a collaboration tool, and the staff members from the different regional offices can have access at any time. The instructional designer can add videos, and text to explain how to use the automated information system. The I.D. can add a PowerPoint Presentation or slides with important information that learners can print. Using this web application the I.D. can include podcast to present some information.
Simonson et al 2012 stated that in the early 2000s a new generation of web applications emerged, tools that are highly participatory and promote collaboration, networking, sharing, and the widespread generation of content, and the editing and mixing of content from diverse sources for new purposes through a model called the mash up, by both group and individuals.
Click here to have access to the 10 Best Corporate Blogs in the World.
The goals using blogs are different and vary from Problem Solving, Community-building, and loyalty for Caterpillar.
Another example is from Starbucks that main goal is for new product development and engagement.
Another interesting example is from Soutwest Airlines that the main goal is to enhance corporate image and integrate with traditional media.
This are just three examples from the list provided above. Technology has been used to collaborate and provide trainings, it can be used to promote sales and communicate with clients, and to share information with others about different topics.
Blackboard Collaborate is a CMS that can provide a collaborative experience that engages everyone, every time and everywhere. This tool can help you create virtual classrooms, offices and meeting spaces that open more possibilities to more students.(Blackboard, 2012).
Combining the capabilities of industry leaders Wimba and Elluminate, Blackboard Collaborate provides a comprehensive learning platform designed specifically for education. It is helping thousands of higher education, K-12, professional, corporate, and government organizations worldwide deliver a more effective learning experience through online, blended, and mobile learning. And it will help you open up all-new aspects of real time, or anytime, learning to engage more students and improve outcomes.(Blackboard, 2012).
There are different organizations sharing their testimonial about Blackboard Collaborate. "Blackboard Collaborate is unquestionably a “game-changer,” a disruptive technology, if you will, when it comes to e-learning. The ability for faculty and students to collaborate in real-time breathes new life into the online classroom by giving aural and kinesthetic learners what they have needed for years—a synchronous learning experience. What has surprised me the most is that faculty who teach in a traditional classroom are discovering that they can better leverage its asynchronous tools to extend learning beyond the time-and-space limits of the traditional classroom. Through the archive and file download features, students are able to benefit exponentially from repeated interaction with content and collaborative experiences. Blackboard Collaborate is a perfect blend of synchronous and asynchronous learning environments in a user friendly package. I would not want to develop an online program without it."
— Mark Burris
Director of Scholarly Technology and Resources
University of Arkansas at Little Rock
References
Simonson, M., Smaldino, S., Albright, M., & Zvacek, S. (2012). Teaching and learning at a distance: Foundations of distance education (5th ed.). Boston, MA: Pearson.
http://www.blackboard.com/
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